Why are Usborne Books so incredible? Because of the founder's philosophy:
Children are clever--they are our equals. We shouldn't talk down to them, but look across at them.
Books should be friendly, and as much like magnets as possible.
They should be reliable and accurate, stylish and artistic.
They should be accessible, and also surprising and provocative.
Books should help get you off your couch so you're not just sitting there watching TV and chewing gum.
They should promote wondering.
They should be better than good."
--Usborne Values, per Peter Usborne
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